Business Plan Handbook.
Summary from Gale Virtual Reference:
This probably needs a bit of an introduction—it is not your run-of-the-mill business plan. It is somewhat unconventional, a bit more 'flashy' than most, you say … but, you know what? I bet you will read it. It's slightly different, a bit innovative and certainly creative. You see, we had a difficult time conforming to the formal approach, and every so often, we slightly break the rules of business plan etiquette.
We wanted our business plan to convey that, and we wanted you to know our intentions … Someone or something comes along that makes us sit up and pay attention. Something that touches us at a level much deeper than routine … something that whispers to the soul because it holds value, honesty and integrity. Pay attention. This may be that something.
Rekve, Gerald. "Entertainment Production, Distribution, and Performance Company." Business Plans Handbook.
Ed. Lynn M. Pearce. Vol. 12. Detroit: Gale, 2007. 71-82. Gale Virtual Reference Library. Web. 28 Oct. 2012.
